Why do really good communication platforms have childish names like "FaceBook" and "Twitter"? I know they're hugely successful—so what do they care?—but I why are these things seemingly marketed to ten-year-olds?
Half expect the net big thing to be called "Poopy Pants Party" or something.
I don't know about Twitter, but facebook is named for the "face books" that colleges used to publish so students could look up anyone's name and see what they looked like and maybe find their phone number. FB started as a network for college students and then spilled out to the whole world. So he called it facebook because it was an expanded, virtual "face book". But to your point, aren't we all kids inside? It's a powerful part of us that's worth courting...Isn't that the part of us that marketers often market to, regardless of the product?
ReplyDeleteYeah, I know, but once they realized their potential, you think they would have grown up. But whatever.
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